Develop the tools to connect brands with audiences on any platform imaginable—and those yet to be conceived.

Advertising at ArtCenter combines immersive agency experience with coursework designed to create well-rounded creative professionals.

TERM 1
History of Advertising 3
Writing Studio OR Writing Studio: Intensive 3
Digital Basics: Lynda.com 1
Communication Design 1 3
Typography 2: Structure 3
Admersion 0
Design 1 3
TERM 2
Critical Practice 1 3
Art of Research 3
Art Direction 1 3
Basics of Video Production 3
Visual Concepts 3
Creative Process 3
TERM 3
Presentation & Career Preparation 3
Interactive Design & Development 1 3
Advertising Concepts 1 3
Communication Design 3: Narrative 3
Art Direction 2 3
Basics of Photo OR Narrative Imaging 3
TERM 4
4th Term Review 0
Intro to Modernism 3
Advertising Concepts 2 3
Copywriting 1 3
Digital Narrative 3
Communication Design 4: Transmedia 3
TERM 5
Branding Strategies 3
Typography 3: Context 3
Advertising Concepts 3 3
Integrated Advertising 3
TERM 6
6th Term Review 0
Advertising Lab 1 3
Copywriting 2 3
TERM 7
Advertising Lab 2 3
TERM 8
Advertising Lab 3 3
Portfolio Studio 3
ADDITIONAL REQUIREMENTS
Studio Electives 14
Humanities & Sciences electives:
     Humanities 6
     Social Sciences 6
     Science & Technology 6
     Business & Professional Practice 3
     Humanities, Social Sciences, Science & Technology OR Business & Professional Practice 3
TOTAL
Total Required Units 132

We break the conventional classroom structure to operate like a true agency.

Gary GoldsmithChair, Advertising