Learn to focus on marketing from a more strategic view, which will help inform tactical decisions and executions. You will be introduced to key planning principles. We will explore branding and how an individual artist can begin to establish their brand; review PR basics and discuss how the world of PR has changed; discuss websites and online marketing; evaluate the always-changing world of social media and create a financially realistic marketing budget.

Taught by industry leaders and open exclusively to ArtCenter alumni, The Business of Art and Design workshops offer insight into goal-setting, marketing, money management, legal issues, negotiating, strategic planning, time management, and project financing.

Enrollment is flexible—purchase the entire series or only the ones that fit your needs. Space is limited to ensure a quality experience.

Workshops are $75 each and open to ArtCenter alumni only. Space is limited to 25 participants per workshop.

Questions? Please contact Alumni Relations at alumni@artcenter.edu.

All workshops are currently located in California. If you think alumni in your area would be interested in The Business of Art and Design workshops, let us know.

Learn more about our instructors here!