Project Live Love

Program

BFA 13 Graphic Design

Using the internet to build self-initiated projects and communities, Youmna Chamcham is a creative entrepreneur whose work lies at the intersection of social media and digital product design. Among her brand partnerships are Uber, Unilever, 20th Century Fox, Pepsico and Lipton. Her commissions include The Mosaic of Change, UNESCO (through Studio 55); and the production of Bitcoin's first commercial at Blockchain. New York-based Chamcham is also the creator and founder of Live Love Beirut, a campaign started in 2012 to share the beauty of Lebanon with a bracelet fundraiser for local projects, earning to date more than 11 million Instagram likes, with bracelets sold in 42 countries. The country’s official campaign since 2014, the Live Love movement has also been adopted by many other nations around the world. Before coming to the U.S., Chamcham was the host, executive producer and screenwriter for the Middle East’s leading children’s TV program.