“Rock photographer Norman Seeff, who was creative director of United Artists Records, got a call from Warner Brothers, because they wanted a Rolling Stones song book. So we went up to Bel Air, to this mansion, and there’s Mick Jagger and Keith Richards and Charlie Watts. I showed them the Jefferson Airplane ‘Crown the Creation’ album cover I did in ’68, then showed them ‘The Endless Summer’ poster, and the ‘Johnny Face’ poster. Robert Frank, who was doing a documentary on the tour, walked in. At that point, everything was about exile, the word ‘exile.’ They went off to Main Street in downtown L.A., and they did this photo session, so all of the sudden the album becomes ‘Exile on Main St.’ The cover came from the circus atmosphere, from freak shows. I assembled it as an art print, loose and bohemian, with written typography. The cover was pre-punk, ahead of its time.”