“I was a student at ArtCenter and also art director for Surfer magazine when I made the poster for Bruce Brown’s 1966 surfer movie 'The Endless Summer.' I went to Salt Creek Beach in Dana Point, and photographed Bruce and surfers Mike Hynson and Robert August. I turned the film into a single tone line resolution, and made a positive [making the figures into black silhouettes]. I then wanted to simulate the beach and the sun. The Day-Glo colors in my CSS book were limited to seven or eight, so I looked at primary colors and secondary colors I learned about in school. The poster became a symbol of a culture, of youth.”