Based in Germany, Aaron Rincover is an accomplished and multifaceted UX designer with experience in both physical and digital worlds, including maps, lights, toys, automotive and architecture, as well as 3D visualization. Rincover was Principal Designer at Nokia’s Location and Commerce business unit, where he was responsible for the user experience across different platforms with a special focus on 3D. Before joining Nokia in 2010, he had been working in the field of user experience and design for Microsoft and Cisco. Having launched two start-ups, Rincover also has an entrepreneurial background. In addition to his master’s from ArtCenter, Rincover holds two degrees in architecture. Since 2016, he has served as the design director of digital services for the BMW Group.