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Hyejin Kim

Program: Graduate Environmental Design Spatial Experience Alumni
Project Title: SURFRISE
Class: Thesis 2
Instructor: David Mocarski, Emil Mertzel, Thea Petchler
Description: SURFRISE is a branded place for GoPro’s fan community to gather. This project is the development of a physical brand experience for brands and fans so that brands can own a solid fandom. The design of SURFRISE is based on a deeper understanding of the GoPro brand and its users’ lifestyle.


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