✕

Michele Ruiz

CEO, BiasSync
President and CEO, Ruiz Strategies

Michele Ruiz is a bi-lingual serial entrepreneur, bestselling author and keynote speaker whose passions include strategic communications, empowerment, diversity & inclusion, the study of bias, content creation, social media, emerging technologies and, of course, art.

Considered a thought leader in entrepreneurship and marketing communications, Ruiz has been interviewed and quoted by major news organizations including CNN and The New York Times. She frequently contributes to third-party media and content sites, sharing her content across multiple platforms with her almost 100K followers. Ruiz serves as a brand ambassador for some of world's largest corporations, leveraging the power of her influence to aid their marketing campaign efforts, including prominent national speaking tours. She has also served as a keynote speaker on a variety of topics including inspirational and motivational themes based on her life's story.

Ruiz recently launched her newest company, BiasSync, where she is the CEO of the science-based SaaS company that provides solutions for large corporations and government entities to assess and manage unconscious bias in the workplace. BiasSync was created to help companies understand and manage unconscious bias, creating better decision making processes, and building a more inclusive, innovative workforce that outperforms the competition.

Ruiz is also President & CEO of Ruiz Strategies, a communications firm that develops and executes transformational communication and content marketing strategies for global companies, large professional services firms, government entities and C-level executives by leveraging the power of social media, traditional media and virtual technologies. The company's clients include Fortune 20 corporations in the energy, technology, telecommunications, financial, and automotive sectors. Ruiz Strategies is a certified minority-owned (MBE) and woman-owned (WBE) business, headquartered in Los Angeles, California with operations in Washington, D.C. and Houston, Texas.

Ruiz published her first book, Content Marketing for Lawyers, in January 2016. The best-selling book helps attorneys use powerful content marketing and social media strategies to attract more clients and become a legal thought leader. "It may well be the most valuable business development book you will ever read," is just one of the many reviews of the book.

Ruiz was recently featured as an "Inspiring Latina" by Latina Magazine, the number one Lifestyle and Entertainment Magazine for Latinas in the US. The magazine highlighted her journey from a rough childhood dealing with abuse, racism, and poverty to becoming an Emmy award-winning TV news anchor and later an entrepreneur.

Some of Ruiz's awards and accolades include:

  • 2016 Rising Star Award, The National Association of Women Business Owners (NAWBO), Los Angeles Chapter
  • 2015 Outstanding Woman Entrepreneur Award, International Women's Entrepreneurial Challenge Foundation (IWEC)
  • 2015 Business Woman of the Year, Latina Style Magazine, for her exceptional business success and leadership skills
  • 2014 Enterprising Woman of the Year, Latina Style Magazine

Before becoming an entrepreneur, Ruiz enjoyed a long career as an award-winning broadcast journalist, beginning her broadcasting career co-anchoring Channel One News. From there, she moved to KTLA (Tribune Company) in Los Angeles. In 1998, she joined KNBC-TV (NBC owned and operated station) as a reporter and anchor of the 6:00 pm weekday newscast.

Ruiz received 16 Emmy nominations during her news broadcasting career, five Emmys, four Golden Mikes, as well as, LA Press Club Awards. Additionally, she received numerous commendations for her leadership and service to the community in a variety of roles.

Ruiz is also known for her charity work and has volunteered her time with numerous organizations. She served on the Board of Directors for the non-profit agency Para Los Niños for over a decade. She has also served on the Cal State Fullerton College of Communications' Dean's Advisory Board, and currently focuses on Entrepreneurial Advocacy and Policy initiatives.

Ruiz is an active member of the Executive Advisory Committee for Women Impacting Public Policy (WIPP), an advisor to Macy's Executive Leadership as a member of the retailer's Supplier Diversity Advisory Council, a board member of IWEC, and an advisor to the United States Golf Association as part of the USGA's Ambassadors Group focused on diversity and inclusion initiatives in the sport of golf. She is also a member of the Association of Transformational Leaders (ATLTM) which is a forum for individuals of significant influence in artistic, academic, social, political, corporate and humanitarian endeavors, devoted to doing transformational work in their respective fields. Ruiz joined the ArtCenter College of Design Board of Trustees in 2019.