Quiksilver and Roxy: Branding, Design and Surf Culture

Saturday, March 11, 2023

1:00 PM–3:00 PM PDT Add to Calendar

Los Angeles Times Media Center
ArtCenter College of Design
1700 Lida Street
Pasadena, California 91103

Join the conversation with the creative minds behind the ascendance of surf culture and its crossover to fashion and retail.

Randy Hild and our guests all worked with designer Clive Piercy over a ten year period. Their groundbreaking collaboration came to define surf culture as we understand it today.

Moderator: Randy Hild (formerly Quiksilver/creative consultant)

Panel Guests:

1. Steve Jones: Visual Director and Quiksilver/Roxy Store Designer
2. Maria Barnes : ‘Quiksilver - Alex Goes’ Director
3. Lissa Zwahlen: Roxy and ‘Quiksilver - Alex Goes’

There will be a presentation in the theater follwed by a discussion in Williamson Gallery.

This event is part of the ArtCenter Exhibitions programming for Hello, LA on view March 9 through June 24, 2023.