Safir Bellali

Product Dsgn / Professional Programs

Biography

A passionate creative who sits at the intersection of design, technology and education, Safir Bellali’s 25-year experience leading design and digital innovation initiatives spans across multiple brands and industries.

Safir was an early adopter of digital creation technology and carried his experience from the automotive world into the fashion and footwear industry. As Head of Innovation for the industry’s leading Action Sports brand, Vans, he oversaw a number of initiatives that spanned across products and experiences, from highly technical footwear and equipment for action sports to the revolutionary Vans Customs platform.

In his last corporate role, leading Digital Innovation for VF Corporation’s Apparel, Footwear, and Accessories brands (Vans, Timberland, The North Face and Dickies) he explored opportunities offered by digital tools and workflows and helped imagine the future of Product Creation and Brand Experiences. He now leads the Digital Innovation practice at Moonflare, consults for Epic Games and LVMH, sits on the board of advisors of several startups and non-profits and is working on two stealth projects involving an educational program in design and innovation in Morocco to serve the African continent as well as an autonomous living technology.

He is an Aspen Institute First Mover fellow and chairs the 3D Retail Coalition’s Education Committee.

Classes

• TDS-326A-01: Intro to Digital Creation
• TDS-392F-01: Adobe X Rivian