Gary Goldsmith

Creative Direction

Biography

Gary Goldsmith is the chair of the undergraduate Advertising Department at ArtCenter and co-founder of Underhead, a network of global talent in every discipline, including advertising, digital and social media, package design and film.

With over three decades of experience as a top creative at such firms as DDB, Chiat/Day and Young & Rubicam, he has worked on campaigns for Volkswagen, IBM, Hershey, Everlast, J.P. Morgan, ESPN, El Al Israel Airlines, Barneys New York, Mercedes-Benz, Sony, The Coca-Cola Company, Heineken, Saab, GMC and Macy’s. He was the co-founder of Goldsmith/Jeffrey, a top New York agency in the 1990s. After it was acquired by Lowe Worldwide and the Interpublic Group, he became chairman and chief creative officer of North America.

Goldsmith says, “ArtCenter, with our strong parallel programs in entertainment, digital, film, photography and environmental design, is positioned to build not only the first truly modern advertising program in the world but one that will prepare our students to tap into broader sources for careers than ever before.”

He was named by Ad Age as one of the “100 Best and Brightest,” and his work has been honored by Cannes Lions, One Show Pencils, Clios, Art Directors Club, Andys, Communication Arts, Graphis, the New York Film Festival, the London International Film Festival, D&AD and the Association of Independent Commercial Producers. His work is part of the permanent collection of the Museum of Modern Art.

Goldsmith graduated from ArtCenter in 1981 with a BFA in Advertising with honors. Previously, he earned a BA from the University of Texas at Austin. He is the founder of Adhouse and Yourchitect, a former faculty member of the School of Visual Arts in New York and a guest lecturer at the New York University Stern School of Business.

Classes

• ACX-299-01: Crashvertising