feature / artcenter-extension / faculty / alumni / spatial-experience-design
January 05, 2021
By Solvej Schou
Images courtesy of Stella Hernandez-Salazar

ACX COURSE BRANDED ENVIRONMENTS TEACHES STUDENTS TO CREATE SPACES WITH EMOTIONAL IMPACT

A branded environment is one of the most powerful ways to engage people in a true brand experience. By understanding the brand and its message, it’s possible to create a space that combines powerful methods of interaction with an emotional impact.

In the ArtCenter Extension (ACX) course Branded Environments, taught by ArtCenter alumna Stella Hernandez-Salazar (BS 11 Environmental Design), students learn how to turn their brand story into a 3D experience using space planning, interior architecture, materials, furniture details, graphics, lighting and media. ACX offers a wide range of non-degree art and design courses for adults.

In Branded Environments, students explore a broad spectrum of projects including retail sites, restaurants, offices and exhibition spaces. By the end of the course, they’ll have created a well-conceived branded space.

“We’ll use virtual boards that will allow you to share your work with classmates to create a dynamic environment of collaboration,” says Hernandez-Salazar. “This class offers a great opportunity to understand how to work with a brand to create a unique experience in different scales: from the overall design of an environment to the development of products that extend the experience beyond the physical space.”